Anyone who knows me knows that I am a huge 'South Park' fan. I recently bought the Tenth Season on DVD, bringing the grand total to ten seasons I own. But DVDs are old news. I'm here to talk about a recent occurence that I think will be much more prevelant in the years to come. In a contract signed last Friday, the creators of 'South Park,' Matt Stone and Trey Parker, agreed to share advertising revenue with their parent company Viacom. The deal will create an entire new media ad campaign to attract more viewers to the show. This is un-precedented. I think this will be a huge success. Stone and Parker have long been ahead of their time (South Park began as a viral-video Christmas card) and I think they are still at it. If you're a fan like me, you've been waiting for your favorite shows to give more content via new media techniques. Luckily for me, one of my favorite shows gets to be the first.
http://www.nytimes.com/2007/08/27/business/media/27south.html?_r=1&ref=technology&oref=slogin
